Transforming on-farm sustainability and traceability reporting for the Australian agricultural sector.
A scalable, digital sustainability reporting framework designed to help beef producers track, verify, and share their on-farm environmental credentials across the supply chain will be trialled as part of this pilot being led by SEAOAK Consulting, Macka’s Australian Black Angus Beef, Meat & Livestock Australia, Food Agility, and 9 other industry partners.
The credentials: Australian Beef Sustainability Framework (ABSF), Australian Sustainability Reporting Standards (ASRS), Certified Angus Genetics, EUDR, AATP, GS1 standards, Livestock Production Assurance (LPA), Meat Standards Australia (MSA), European Union Cattle Assurance Scheme (EUCAS).
The technology: Informed 365 reporting platform, GS1 QR codes, Aglive Digital Livestock & Product Passport, My MLA eNVD, National Livestock Identification System (NLIS), Cibo Labs Land Management Assessment System, AgTrace Australia
Australia is home to more than 45,000 beef cattle enterprises, together managing over half of the nation’s agricultural land and contributing significantly to the national economy.
Of these, approximately 65 per cent are engaged in the export market, supplying premium Australian beef to over 100 countries. In 2023, over 70 per cent of Australia’s total beef production was exported, generating more than $11 billion in export revenue.
Major export markets and retailers are now demanding greater traceability, environmental performance, and proof of deforestation-free supply chains. Domestically, Australia’s AASB 2 climate-related financial disclosures, effective from FY25, will cascade through the agricultural supply chain, requiring verifiable data from Australian producers.
Despite widespread commitment to land stewardship and animal welfare, producers lack access to consistent digital tools that capture and communicate this meaningfully up and down the supply chain. This pilot aims to close this gap.
A connected sustainability traceability system for compliance and market confidence
The beef sustainability traceability pilot project will integrate agtech solutions including:
- A consistent, science-aligned farm sustainability reporting framework tailored for beef producers and aligned to leading standards.
- Artificial Intelligence (AI) for predictive climate and sustainability-related analytics.
- Blockchain-enabled traceability that demonstrates sustainability credentials along the supply chain
- GS1-powered QR codes that provide supply chain partners direct access to verified information about farm practices, emissions and animal welfare
- Integrated platform that interacts with existing tools and data across the supply chain.
The knowledge generated from this pilot will support future rollout across Australian agriculture, helping producers across all commodities respond to rising expectations for transparency, climate action and resilience.
In partnership with
